In the near future, any branding or marketing initiative that does not authentically create shared value will be practically dead on arrival.  So wrote marketing guru Phillip Kotler in his book, Marketing 3.0.  Kotler was referring to a leap in marketing where brands... [ READ MORE ]

Rating and communicating your organisations progress on sustainability is easier and more productive when you know what to measure and why. Lucky then that Kinelea Ltd. have recently announced Ireland's first official training on the Global Reporting Initiative, the most... [ READ MORE ]

The green awards are constantly evolving.  In 2011 we introduced a questionnaire to develop a more robust and rounded picture of entrants sustainability achievements. The idea was to reward organisations that integrate sustainability into every aspect of their operations as... [ READ MORE ]

Thanks to Colin and all ICBAN members who attended my presentation on sustainability yesterday. Great discussion afterward and great to see so many sustainability enthusiasts from local authorities both North and South of the border.  The presentation is too big to post so... [ READ MORE ]

RealEyes recently signed a service level agreement with Kinelea Ltd to help Irish organisations report on their sustainability impacts using the GRI (Global Reporting Initiative) framework.  The Global Reporting Initiative (GRI) produces one of the world's most prevalent... [ READ MORE ]

The following article appeared in the May Edition of Health Manager- The Journal of the Health Management Institiute of Ireland. Sustainable practices in waste, water, chemical use, procurement and transportation, to name a few, all have potential to boost the bottom line... [ READ MORE ]

Thanks to all our speakers at the Working the Green Economy event on 17th/18thJune. Here are some of the points we took from what was discussed on the day – some real nuggets for anyone looking to start up a business of any kind. Thanks as well to everyone who attended... [ READ MORE ]

RealEyes conducted a review of attitudes and approaches to sustainability among leading green companies in Ireland.  Director of RealEyes, John Harrington (pictured), presented topline results at the 2011 Green Awards in the Burlington Hotel. You download the full report... [ READ MORE ]

Last week RealEyes were the only Irish consultancy  invited, along with other leading sustainability consultants, academics and thought leaders from across Europe, to spend a day at the InterfaceFLOR factory in Scherpenzeel, Holland. This was an amazing opportunity to get an... [ READ MORE ]

RealEyes is working with the Green awards to help evolve their core purpose from one that recognises excellence in past performance to one that also drives continuous improvement, innovation and creativity in the sector.  To do this we developed a multi-year plan with the green... [ READ MORE ]